BIO
Pascual Berrone (Mar de Plata, 1975; Italian national) is an associate professor at the Department of Strategic Management at IESE Business School (Universidad de Navarra) and has a research Chair at Schneider-Electric, in Sustainability and Business Strategy at IESE Business School in Madrid.
PROJECT
The aim of the project is to understand the environmental impact of companies and what factors make a company more or less friendly to the natural environment where it carries out its activities. It analyzes the practice of “greenwashing”, i.e. green spin given by companies, and aims to provide companies with the tools with which to act in a way that is truly environmentally responsible.